There’s something about the brands that last the ups and downs of business, the economy, technology changes and customer demand. They’re few and far between, but it doesn’t have to be that way.

What A Brand Is And Isn’t

A brand isn’t a logo, it’s not a design, it’s not an image, it’s not the fonts a business uses or the colors- nope. This is where so many people get it wrong when building a business. They hire someone do design a logo and they think that’s the only thing that represents their business, that is their brand, right? Wrong.

A brand is how you make people feel. It’s how you show up in every way shape or form. Your brand is the gut feeling someone gets about your service, your product or your business. It’s the thing that keeps people coming back, or not. A brand is something your clients or customers want to be a part of, not something they simply buy once and leave.

Build A Brand That Lasts

Think of a product or a service that you have continually used. You love to spend your hard-earned money with them. You love to wear their mark, eat their food, or donate to their cause. They’ve created a brand that you want to be a part of, that you believe in. That right there is how you need to think about how people view you and your brand.

Your brand is who you are and what you stand for. It’s how you work with and treat your customers and clients. It’s how you show up, everywhere. It’s how you deal with your customers when things go wrong, because they do, even if it’s not your fault. A strong brand that lasts is authentic. A strong brand that lasts is the one that you can’t wait to share with your friends because your experience was so great.

Build one that the people desire to support and stand behind.

If you know someone you think this would help, give it a share.

Building a strong brand can often improve when you work with someone who can look at what you’ve done and where you want to go from a different perspective. If you are interested in hourly consulting, learn more here: https://www.blayrgourley.com/consulting